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Inc. June 2006 |
How Spot Runner Works Spot Runner has automated the entire TV-advertising process. Here's how it works. |
Search Engine Watch January 14, 2004 Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
InternetNews December 29, 2003 Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
PC Magazine June 20, 2007 John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
Entrepreneur December 2007 Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
InternetNews November 22, 2004 Susan Kuchinskas |
Ads Making Overtures in RSS Amid intense discussion over whether advertising has a place in RSS, online ad powerhouse Overture Systems has quietly entered the game. |
Information Today May 23, 2011 |
Print Isn't Dead, Says Bowker's Annual Book Production Report Based on preliminary figures from U.S. publishers, Bowker is projecting that despite the popularity of ebooks, traditional U.S. print title output in 2010 increased 5%. |
Entrepreneur April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. |
PC World March 2002 Brad Grimes |
Yet Another Word From Our Sponsor The new, annoying, unavoidable world of online ads... |
Information Today February 12, 2007 |
Macmillan Launches Ebook Sites Macmillan has launched more than 30 ebook titles from its Macmillan New Writing and Macmillan Science imprints. These are now available to search and purchase online. |
Information Today June 18, 2012 |
ebrary Releases Extended Access Extended Access reduces up-front costs to the library, eliminates speculative purchases of multiple copies, and prevents turn-aways when titles are in use. |
PC Magazine November 14, 2007 John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Entrepreneur April 2009 Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
InternetNews June 5, 2009 Michelle Megna |
Digg to Debut Ads Based on Your Vote Digg announces new advertising based on community votes. |
Fast Company Neal Ungerleider |
Instagram Just Stepped Up Its Advertising Game Instagram officially debuted its advertising API this week as part of a major push to turn the app into a major mobile advertising platform. |
BusinessWeek March 7, 2005 Amy Barrett |
Will Drugmakers Back Off The Hard Sell? Drug ads need to return to more balanced communication of risks and benefits and not depend so much on catchy phrases and images. The question is whether the industry is ready to take that lesson to heart. |
Fast Company Pavithra Mohan |
AdBlock Plus Defers To External Review Board To Choose "Acceptable Ads" Allowing an independent board to review and choose acceptable ads should make the playing field fairer for advertisers. |
CRM November 26, 2012 Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. |
The Motley Fool March 12, 2011 Daniel Bailey |
Google Upgrades Chrome URL Bar Recalling recent browsing destinations is the big feature. |
Entrepreneur April 2004 Jerry Fisher |
Quick Study When you need to capture your prospects' attention in the blink of an eye, remember: less is more. |
InternetNews March 12, 2008 David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. |
InternetNews August 23, 2007 Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
Entrepreneur July 2004 Nancy Michaels |
Thumbs Up! Rave reviews could be all the advertising you need. |
InternetNews April 11, 2008 Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
InternetNews March 11, 2009 David Needle |
Google's New Ad Tech Raises Privacy Concerns Behavioral targeting follows consumers around the Web in hopes of presenting relevant ads. |
Search Engine Watch October 7, 2004 Catherine Seda |
Contextual Ads: Vital to a Search Marketing Campaign? Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs. |
Information Today July 19, 2012 |
Elsevier Health Science Titles Now Available via eBooks on EBSCOhost The new agreement adds 965 health science titles to EBSCO's medical ebook collection with more than 580 of the titles representing coverage from 2010 to the present. |
Wired March 24, 2008 Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
The Motley Fool March 2, 2011 Travis Hoium |
Beware of Ads on the Go AT&T is testing location-based text ads. If it's not careful, this could be a huge flop. |
Information Today September 18, 2008 |
Time, Inc. Subsidiary Launches New Magazine Membership Service On the MAGHOUND website, members can select up to 15 magazines from a broad range of titles represented by dozens of major publishers for one set monthly fee, with the ability to switch titles at any time |
Information Today February 2001 Barbara Quint |
Blazing Some New Advertising Trails "The money I pay for a commercial online search and you expect me to have to read some stupid ads?" But nowadays everyone sees ads on their search results all the time, mainly because we all use Web sources that depend on ad revenue to support free or low-cost service... |
Inc. December 2007 Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
InternetNews June 22, 2009 Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Search Engine Watch May 27, 2008 Carrie Hill |
The Big Picture - Well Rounded SEM for SMBs, Part 1 There are many different elements a small business can use to put together a well rounded online marketing campaign. Here are a list of things to think about when putting your search marketing to the test. |
Fast Company Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
Information Today November 17, 2011 |
Alexander Street Press Introduces Academic Video Store Alexander Street Press announced the launch of the Academic Video Store, with more than 1,400 individual video titles covering a broad range of subjects. |
BusinessWeek December 3, 2007 Catherine Holahan |
Pitching Between the Lines In-text ads tied to keywords on Web news pages are growing fast - and causing a stir in some newsrooms. |
The Motley Fool August 28, 2007 Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
Search Engine Watch March 3, 2003 Danny Sullivan |
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. |
Information Today June 14, 2012 |
EBSCO's New Medical Ebook Collections EBSCO Publishing released three new medical ebook collections featuring Doody's recommended content. Doody's is an authoritative medical book review service designed to assist medical libraries and institutions with their purchasing decisions. |
The Motley Fool October 15, 2009 Tim Beyers |
Google Wants You Dead, Amazon! A new e-bookstore is set to open next year. |
InternetNews March 12, 2007 Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
Fast Company |
A Facebook User's Challenge To Facebook: Here's All My Data, Now Give Me Ads I Like Facebook, the world's largest social network, relaunched a brand-focused service that will allow companies to zap ads to your screens even when you aren't looking at Facebook. |
Entrepreneur February 2004 Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
Search Engine Watch August 19, 2004 Danny Sullivan |
Lawsuit Filed Over Search & Gambling Ads Yahoo, Google and other major web sites have been hit with a lawsuit saying they carry online gambling ads in violation of California law. This comes after two of the major search companies earlier this year made moves that were supposed to remove online gambling ads entirely. |
The Motley Fool September 26, 2005 Rick Aristotle Munarriz |
Jet Li, I'm Sorry Movie theaters are having a hard enough time filling their seats, and now the studios are using their ads in the newspaper movie listings to promote upcoming DVD releases? |
InternetNews November 19, 2007 Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
PC World April 2004 Liane Cassavoy |
Bye-Bye, Pop-Ups. Hello...? Pop-up ads, those reviled windows that intrude on your Web surfing, seem to be on the decline. But don't celebrate yet: New forms of advertising that may be just as annoying and even more intrusive are likely to replace them. |
Entrepreneur June 2004 Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
BusinessWeek November 12, 2007 Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |