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Salon.com
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How U.S. stars sell Japan to the Japanese In the Land of the Rising Sun, Schwarzenegger sells elixir, DiCaprio does car commercials, Harrison hawks brewskis, Willis sells coffee -- and they all want to keep it a secret.   |
AskMen.com
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Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second! |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
HBS Working Knowledge
January 29, 2014
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Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
The Motley Fool
January 29, 2007
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Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
AskMen.com
January 8, 2003 |
Top 10: TV Ad Campaigns Of 2002 The following ten TV commercials of 2002 stood head and shoulders above their peers and captured enough public attention to make the cut. |
BusinessWeek
January 16, 2006
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Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
Salon.com
January 30, 2001
Jennifer L. Pozner |
You're soaking in it Ad critic Jean Kilbourne rips into "toxic" marketing aimed at women.... |
BusinessWeek
September 24, 2007
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Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
