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Fast Company January 2004	If He's So Smart: Steve Jobs, Apple, and the Limits of Innovation The battle over digital music is just another verse in Apple's sad song: This astonishingly imaginative company keeps getting muscled out of markets it creates. So what does Apple have to tell us about innovation?
The Motley Fool January 26, 2006 Alyce Lomax	2006: Year of the Apple? Are Apple investors' high-growth days over, or are they just getting started?
BusinessWeek February 2, 2004 Peter Burrows	Steve Jobs: "It Feels Good" Apple's chief talks about its rapid rise to the top of the digital music biz, Pixar, and what tunes he's listening to today.
HBS Working Knowledge February 2, 2004 Sean Silverthorne	Where Does Apple Go from Here? Macintosh market share continues to decline, but the iPod and iTunes are hit products. Where does Apple Computer's future lie? An interview with Harvard professor David Yoffie.
Fast Company December 1, 2007 Robert Safian	Letter from the Editor Is openness and sharing undeniably the route to progress? Or is the conventional wisdom on this topic faulty - is the pressure of isolation what's most needed to drive innovation?
HBS Working Knowledge July 25, 2007 Julia Hanna	HBS Cases: The Evolution of Apple Apple has an undeniable hit with the iPod, yet faces the question of whether the growth of that business and Apple overall can be sustained.
The Motley Fool December 5, 2008 Rick Aristotle Munarriz	Apple Ain't The Beatles If Apple is a band, it's probably not The Beatles. Sorry. Aim lower. A lot lower.
The Motley Fool November 9, 2006 Katrina Chan	The Best Blue Chip for 2007: Apple Apple is not a traditional blue-chip stock. It's a company that's capitalizing on current technology trends and consumer needs -- mainly digital music and computers. Apple could quite possibly be the easiest money investors will ever make.
The Motley Fool March 17, 2005 Mann & Smith	Stock Madness 2005: Apple vs. Microsoft Two computer powerhouses fight for victory in this contest based loosely on the annual NCAA College Basketball Tournament, a.k.a. March Madness.
The Motley Fool June 12, 2007 Mac Greer	Fool Video: Apple: Should Macs Get the Axe? The iPod and iTunes have been huge winners for Apple. Should Apple listen to the music and get out of the computer business?
The Motley Fool January 15, 2004 Rick Aristotle Munarriz	Apple: A Space Odyssey Apple's forays into digital music have others wanting in.
The Motley Fool September 21, 2006 Rick Aristotle Munarriz	Dueling Fools: iPod Does anyone think the company would have been able to grow its PC business to its present stature -- chewing on its thickest slice of the PC market on this side of the millennium -- if the iPod hadn't reinvigorated the Apple brand to mainstream prominence? Investors, take note.
The Motley Fool June 15, 2007 Georges Yared	3 Reasons to Buy Apple Now Apple is back from its frothy highs, and now we can start talking again about good reasons to buy the stock.
PC Magazine August 2, 2006 Mike Kobrin	Expert View: Inside the Apple Tax Sometimes it seems as if every-one's getting sick of hearing about iPods and anything beginning with the letter "i."
InternetNews March 28, 2006 David Miller	Two Apple Execs Call it Quits As Apple gears up to celebrate its 30-year anniversary, two of the executives who worked on projects tied to the company's recent success are leaving.
BusinessWeek November 8, 2004 Peter Burrows	Can The iPod Keep Leading The Band? Apple has to continue to out-innovate a growing crowd of contenders.
The Motley Fool March 30, 2006 Nathan Parmelee	Time to Change My Tune on Apple? Apple's shares have fallen by 30%, but is that enough to make them an attractive value?
InternetNews April 15, 2009 Andy Patrizio	Apple May Be Holding Up in a Down Economy A new study disputes claims that Apple may be hurting like everyone else.
InternetNews October 21, 2008 Andy Patrizio	iPhone is Already Nearly 40% of Apple's Business In two months, the iPhone 3G surpassed the total number of iPhones sold, and outsold RIM. Apple CEO Steve Jobs calls the results "stunning."
The Motley Fool February 7, 2006 Rick Aristotle Munarriz	Apple Shuffles the Deck The king of digital music players slashes prices and rolls out a low-priced nano. Companies such as Creative Technology, Sony, and iRiver will need to react accordingly now that the lower end of the market just got lower. It won't be easy for them.
The Motley Fool September 15, 2006 Rick Aristotle Munarriz	Community Pool: Apple Apple Computer gets the water cooler treatment as investors chime in.
The Motley Fool October 12, 2005 Nathan Parmelee	Apple's Shares Get Pared Growth continues, and iPod demand remains hot. Even so, the market took a bite out of Apple. Investors, take note.
InternetNews January 17, 2007 David Needle	Apple Buoyed By 'Extraordinary' iPod Sales Apple said Mac sales better than expected; company 'continues to cooperate' with SEC in stock options investigation.
The Motley Fool April 6, 2006 Tim Beyers	More Pigs Over Cupertino Apple's now in two fast-growing markets. What's an investor to do?
The Motley Fool August 1, 2005 Tim Beyers	HP Spits Apple Out Hewlett-Packard's decision to no longer resell the iPod sent Apple's shares teetering lower by more than 2%.
The Motley Fool February 25, 2008 Rick Aristotle Munarriz	Apple in 2010 Let's take a look ahead and see what Apple may be like two years from now.
The Motley Fool October 10, 2008 Rick Aristotle Munarriz	4 More Days, Apple Fans Apple has a new notebook for you.
BusinessWeek September 29, 2003	Steve Jobs, Apple Apple has broken the logjam and made it possible for the music industry to successfully sell tunes on the Web.
The Motley Fool September 28, 2005 Nathan Parmelee	Apple Does the Right Thing Apple admits to a manufacturing defect that affects its newest product and will offer replacements.
The Motley Fool February 23, 2005 Alyce Lomax	Apple Enables iPod Addictions Is this move desperate... or deadly to competitors? Apple may be trying to take over the world, or at the very least, the world of music -- but there are many reasons for investors to step carefully
The Motley Fool December 14, 2006 Alyce Lomax	Dueling Fools: Apple Bull Apple's recipe for success continues to entice investors.
InternetNews September 8, 2006 David Needle	What Will Apple's 'Showtime' Feature? Will new iPods be part of video announcements expected from Apple?
The Motley Fool June 22, 2006 Alyce Lomax	Reaching Beyond Apple's Core Best Buy's experiment opens up the idea that Apple's Macs may find more mainstream appeal. That would be good news for investors, especially since some are beginning to wonder if Apple's incredible run with iPods is starting to lose momentum.
The Motley Fool February 2, 2006 Rich Smith	Dueling Fools: Apple Bear The company's valuation is rotten to the core. Instead of reiterating why Apple's not worth buying, here's how you can quickly figure this out for yourself.
InternetNews January 5, 2007 David Needle	It's Apple's Call at Macworld Macworld Expo kicks off as rumors swirl of an Apple phone, Google-in-the-mix, and other new products.
Macworld December 2000 Andrew Gore	Don't Panic! Apple's Recent Stock Slide Is a Stumble, Not a Fall...
The Motley Fool January 13, 2006 Nathan Parmelee	Can Apple Grow Into Its Valuation? Is the company overvalued or undervalued? It's all a question of future growth. If you feel comfortable that Apple can grow at 20% per year for the next five years and double digits for five more years after that, there may still be a little value left in Apple shares.
The Motley Fool December 14, 2006 Rich Smith	Dueling Fools: Apple Bear Rebuttal Apple's not a terrible company to invest in -- it's just priced too high.
The Motley Fool March 4, 2005 Tim Beyers	Will the Hits Ever Stop? Apple's iTunes Music Store tops 300 million downloads. The stock continues to climb.
InternetNews January 21, 2009 Andy Patrizio	Apple Enjoys Record First Quarter Results With its Silicon Valley neighbors in freefall, Apple defies gravity and has its best quarter ever.
The Motley Fool March 30, 2006 Rick Aristotle Munarriz	Apple's Volume Discount In a move that may alleviate negative press without universally resolving the problem, Apple has issued a software update for many of its popular iPod media players that will allow listeners to set a maximum volume limit.
The Motley Fool September 21, 2006 Tim Beyers	Dueling Fools: Mac Rebuttal Cupertino is still a far cry from Hollywood. Apple isn't about entertainment. The company is aiming to make the digital life accessible for everyone. And they do that job better than anyone else. Investors, take note.
The Motley Fool May 9, 2006 Tim Beyers	Apple Beats the Beatles A London court tells the Beatles' label, Apple Corps., to let iTunes be. What will all of this mean for Apple Computer? Investors need to know.
The Motley Fool October 1, 2007 Rick Aristotle Munarriz	Apple 1, Rick 0 Apple will always deserve a premium based on its stylish design and its innovative features, but it's dangerous to assume that the platform will rule forever once free-flowing MP3s dominate the market.
The Motley Fool December 14, 2006 Alyce Lomax	Dueling Fools: Apple Bull Rebuttal Value investors can scoff if they like, but those looking for growth know Apple's got it.
The Motley Fool April 29, 2005 Rick Munarriz	Is Apple a Rule Breaker? Apple is leading the way again, a generation later. Can it last?
The Motley Fool February 10, 2004 Alyce Lomax	Apple's Juice Problems Is trouble ahead for Apple? The iPod may be infinitely cool, but lawsuits imply some customers thought Apple exceedingly uncool about the gadget's lithium battery
IndustryWeek July 1, 2007	Letters To The Editor For July 2007 Readers respond as the debate about Apple's strategy wages on.
InternetNews May 16, 2006 Ed Sutherland	Creative Seeks Bite from Apple's iPod MP3 player maker Creative Technology claims Apple's iPod infringes on one of its patents, and is asking a trade commission and federal court to halt sales of the popular music player in the U.S.
The Motley Fool December 16, 2004 Kelvin Taylor	Is Apple Worth More? Apple rises with a forecast of higher earnings.