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Information Today
July 14, 2011 |
OPA Releases New Study of Tablet Users This study was commissioned to learn about consumer usage of tablets, content consumption preferences, and implications for advertising on the device.   |
Search Engine Watch
October 17, 2008
Gregg Stewart |
Making the Most of Your Local Search Marketing Dollars Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each. |
InternetNews
October 5, 2009 |
Internet Ad Spending Down, But It Could Be Worse Although interactive advertising is still slipping, the category overall is still faring well compared to traditional marketing. |
InternetNews
December 30, 2003
Janis Mara |
Slow, Steady Ad Growth Predicted For 2004 Online advertising's outlook is optimistic, not exuberant. |
Search Engine Watch
November 9, 2010
Adam Goldberg |
Connecting Rings and Bricks to Clicks (Connecting Online to Offline) Want to increase the value of your advertising today? Implement a system that ties your online ad spend to your offline conversions using these simple techniques. |
The Motley Fool
October 11, 2005
Rick Aristotle Munarriz |
Movie Times The New York Times rolls out a free multiplex publication as its online experience gets taxed. Though it doesn't make much sense at first, links to NYTimes.com makes the venture more plausible. |
InternetNews
April 21, 2004
Robyn Greenspan |
Media Lifestyles of the 18 to 34 Year-Olds Under observation, this highly sought after demographic group often used media in tandem with one another, alternating between foreground and background consumption. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
The Motley Fool
April 15, 2005
Nathan Slaughter |
Knight Ridder Rides Again Knight Ridder reports its best first quarter ad revenues since 2000. |
Search Engine Watch
October 16, 2009
Gregg Stewart |
Consumers Head Online for Local Business Information A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses. |
InternetNews
August 11, 2004
Roy Mark |
Americans Gradually Turn to Net for Daily Tasks Consumers lean toward real-world alternatives for everyday tasks, but e-banking and mapping are making strides, a Pew survey shows. |
The Motley Fool
October 17, 2007
David Lee Smith |
The Breakup Spreads Two weeks ago Belo announced a breakup, and now E.W. Scripps follows suit. Investors, the sound you're hearing now is that of media companies being broken up as their managements try to separate their atrophying newspaper operations from other units with more promise. |
