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Inc. November 2003 Bo Burlingham	Building a Marketing Juggernaut How did Aquascape's Greg Wittstock -- the "Pond Nazi" to his rivals -- get so successful so quickly? One key reason: He created an army of loyal customers by teaching them how to make money.
Inc. November 2003 John Koten	Entrepreneurship Lived Deep Sometimes, ponds reflect the philosophies of their beholders. Consider Henry David Thoreau. Greg Wittstock, the 33-year-old founder of Aquascape, also sees ponds as a means to an end, but his exploration is in the world of business.