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HBS Working Knowledge
August 16, 2004
Julia Hanna |
Luxury Isn't What It Used to Be The $60 billion global luxury goods market's most recognizable brands---Thomas Pink, Steuben, Godiva, among them---are refreshing products and creating lower-priced lines.   |
Fast Company
December 2002
Ian Wylie |
These Lollies Are About to Go Pop How Chupa Chups innovates to make suckers of us all. The lollipop maker is using a combination of savvy product placement, fresh marketing ideas, new flavors, and -- coming soon -- its own line of retail boutiques. |
HBS Working Knowledge
December 8, 2003
Sean Silverthorne |
Unique Challenges for European Entrepreneurs European customers don't trust unproven companies, so how do entrepreneurs get a foot in? |
HBS Working Knowledge
April 18, 2005
Julie Jette |
Selling Luxury to Everyone Few retailing segments have been as hot in the past several years as luxury goods. Even as middle-priced stores have struggled, luxury goods and luxury brands have, in many cases, outperformed the rest of retail. How? |
Reason
March 2008
Kerry Howley |
Vuitton Values The delicate balancing act of luxury for the masses. |
The Motley Fool
October 19, 2009
Alyce Lomax |
Return of the Bling? New data suggests that consumers are regaining their lust for luxury. |
Inc.
November 1, 2009 |
Ask Inc.: Selling Luxury Goods in a Recession How to keep consumers buying, even in a recession. |
The Motley Fool
June 2, 2011
Nate Weisshaar |
Take From the Rich, Give to You Luxury brands have been putting up impressive growth -- most of it in Asia. |
The Motley Fool
July 9, 2008
Alyce Lomax |
Luxury Languishes Frugality may be trumping frivolity even among wealthy shoppers. |
The Motley Fool
February 25, 2009
Alyce Lomax |
Luxury's Freefall The lap of luxury just got really uncomfortable. |
The Motley Fool
September 27, 2007
Zoe Van Schyndel |
An ETF Robin Hood Would Love One of the newest ETFs is designed to benefit investors through the spending habits of the wealthy. Take a closer look at the Claymore/Robb Report Global Luxury Index ETF. |
Reason
August 2002
James B. Twitchell |
Needing the Unnecessary The democratization of luxury: If you want to understand material culture at the beginning of the 21st century, you must understand the overwhelming importance of unnecessary material. |
Search Engine Watch
May 6, 2009
Kevin Ryan |
Luxury Brand Survival Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever wonder how they do it? Of course, smart search strategies play a role. |
