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| Knowledge@Wharton |
The Big Bang Theory of Advertising In a new book titled, Bang! Getting Your Message Heard in a Noisy World, Linda Kaplan Thaler, CEO of a New York advertising agency, contends that only ideas that are "simply too outrageous, too different, too polarizing to go unnoticed" will break through the "sea of sameness out there."   |
Entrepreneur
September 2007
Carol Tice |
Play Nice Forget cutthroat, what you need is a little sugar and spice. So says Linda Kaplan Thaler in her new book The Power of Nice. Kaplan Thaler speaks about how she uses niceness in her own advertising business. |
Entrepreneur
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Jerry Fisher |
Duck Season What the AFLAC duck can teach you about getting your message into the minds of prospects |
AskMen.com
Sunder Ramachandran |
Books For The Young Professional Simplicity: The New Competitive Advantage in a World of More, Better, Faster by Bill Jensen... Crucial Confrontations by Patterson et. al... Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small by Nalebuff & Ayres... etc. |
