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HBS Working Knowledge
January 20, 2014
Kim Girard |
Language Wars Divide Global Companies An increasing number of global firms adopt a primary language for business operations -- usually English. The problem: The practice can surface dormant hostilities around culture and geography, reports Tsedal Neeley.   |
HBS Working Knowledge
March 19, 2012
Kim Girard |
HBS Cases: Overcoming the Stress of `Englishnization' CEOs of global companies increasingly mandate that their employees learn English. The problem: these workers can experience a loss of status and believe they aren't as effective in their learned language. |
Search Engine Watch
June 2, 2010
Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
HBS Working Knowledge
October 6, 2014
Christian Camerota |
Why Businesses Need a Language Strategy Organizations that effectively marry language strategy with their global talent management process gain a leg up on the competition, says Tsedal Neeley and Robert Steven Kaplan. |
