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BusinessWeek November 1, 2004 Chester Dawson	How Hybrids Are Going Mainstream Toyota is shifting into Phase Two of its strategy: moving hybrid technology into the core of its lineup. Early next year, the auto maker plans to launch hybrid versions of its Highlander and the Lexus line of RX SUVs.
BusinessWeek October 27, 2003 Kathleen Kerwin	"Detroit Is Missing The Boat" Demand for hybrids is rising, but the Big Three are slow to get on board.
BusinessWeek January 29, 2007 David Kiley	Toyota: How the Hybrid Race Went to the Swift As Toyota prepares to motor past Ford as the world's second-largest carmaker, it has become a textbook case on how a green reputation delivers a competitive edge.
BusinessWeek April 26, 2004 David Welch	Gentlemen, Start Your Hybrids Ford, Toyota, and Honda are betting on a payoff. GM and others aren't so sure
BusinessWeek March 19, 2007 David Welch	Why Hybrids Are Such A Hard Sell Hybrids haven't crossed over to the mainstream.
The Motley Fool June 1, 2005 Rich Smith	Detroit Catches a Break Toyota might have fumbled the ball with a glitch in the software that runs the Prius.
BusinessWeek January 8, 2009 David Welch et al.	A Green Auto Show This year's Detroit auto show, which runs from Jan. 11 to Jan. 25, promised to be a subdued affair.
BusinessWeek November 14, 2005 David Welch	What Makes A Hybrid Hot The Toyota Prius's conspicuous display of uber-greenness is key to its success.
The Motley Fool November 24, 2004 Brian Gorman	Toyota Under Porsche's Hood? Toyota may provide hybrid technology for Porsche.
The Motley Fool April 15, 2004 Rich Smith	Ford Switches Sides Ford embraces gasoline taxes and hybrid technology.
The Motley Fool October 18, 2004 Rich Smith	Chevy Saddles Up The automaker is slow to join the hybrid race, but is working on several models.
The Motley Fool October 1, 2004 Rich Smith	Toyota: Resistance Is Futile Given the disarray and limited offerings of the competition, Toyota's flooding of the U.S. market next year may well satisfy the lion's share of the demand for hybrid vehicles -- leaving no buyers left for the also-rans, and little hope of gaining economies of scale on their hybrid product lines.
The Motley Fool September 22, 2005 Rich Smith	Don't Count Your Hybrids -- Yet Ford seems to be gaining ground on Toyota in its hybrid division.
BusinessWeek November 1, 2004 Kathleen Kerwin	Hybrids with Plenty of Pep The first Gas-Electric hybrid cars were odd-looking vehicles that advanced the frontiers of auto technology but offered buyers little advantage. But the new Ford Escape SUV and Honda Accord sedan deliver comfort and performance.
The Motley Fool August 9, 2005 Nathan Parmelee	Hybrids: A Harder Sell The Prius is hot, but hybrids with conventional siblings can't compare. Investors should keep an eye on the technology, but should not go overboard thinking hybrids are the next big thing.
The Motley Fool June 14, 2004 Rich Smith	Ford's Profit Potential Is Electric Ford Motor puts a price tag on its new hybrid SUV.
Wired April 2005 Brendan I. Koerner	Rise of the Green Machine In a nation of gas-guzzlers, Toyota made hybrids cool. Now the world's number-two automaker wants to make the internal combustion engine obsolete.
Salon.com August 15, 2000 Ray Thursby	Hopping into hybrids Automakers hope smog and high gas prices will persuade consumers to embrace their new "green" lineup.
BusinessWeek April 25, 2005 Larry Armstrong	Are You Ready For A Hybrid? First, you should pick a car that matches the kind of driving you do -- city or highway. To help, here are scouting reports on six eco-friendly vehicles.
The Motley Fool March 11, 2004 Brian Gorman	Where Is Ford's Focus? Ford's plan to license hybrid technology from Toyota suggests Ford has lots of catching up to do.
The Motley Fool September 21, 2005 Rich Smith	Ford Cries Foul The Detroit automaker accuses Japanese rivals of predation. If you were an auto parts supplier, whom would you favor with your limited capacity to produce hybrid auto parts? Investors, take note.
The Motley Fool October 13, 2006 Rich Smith	Detroit's Growth Engine: Toyota "Detroit" has become a mere metaphor. Growth in the U.S. auto industry today relies on a company far removed from Detroit: Japan's Toyota Motor. Investors, take note.
The Motley Fool September 29, 2006 Rich Smith	The Gas Is the One on the Right GM isn't slated to field a hybrid sedan before spring 2007 (the new Saturn Aura Green Line), and Ford's sedans won't arrive until 2008. That's inexcusable. Detroit needs to act while Toyota is still off balance.
AskMen.com November 11, 2003 Paul Anderson	The Way Of The Future: Hybrid Cars Efficient, clean and quiet, these modern vehicles are worth a look the next time you're car shopping.
The Motley Fool June 17, 2005 Brian Gorman	Too Many Hybrids? With more hybrids in the showroom and on the road, consumers' fascination with technology may wear off. In that case, as Nissan and others jump into the hybrid game, they may not find the growth they were hoping for.
BusinessWeek October 18, 2004 Kathleen Kerwin	How To Market A Groundbreaking SUV Ford is pitching its gas-electric hyrbid to techies, as well as environmentalists.
BusinessWeek December 17, 2009 David Welch	Honda's Prius-Fighter Is Stuck in First The Insight was aimed at bargain hunters. Turns out hybrid drivers expect a lot more car for their money.
The Motley Fool June 13, 2006 Brian Gorman	Toyota's Long View Toyota's plans for hybrids seem overly ambitious based on current sales, but the strategy could be a winner over the long term. Investors, take note.
The Motley Fool January 3, 2006 Rich Smith	Detroit's Stealth Subsidy A tax credit for hybrids will benefit Ford most of all. But among penny-pinching car buyers, at least, the tax credit will work to help bridge the hybrid market-share chasm that separates Detroit from Tokyo.
The Motley Fool November 20, 2006 Rich Smith	Toyota Saddles Up This just in: Detroit's got another challenge from Japan, and this one's deep in the heart of Texas. Two trucks roll off Toyota's line, making the "Triple-T" a working ranch.
The Motley Fool April 26, 2005 Nathan Parmelee	Hybrid Sales Blast Off Hybrid sales are strong, but do they offer a better value? it pays to remain intrigued by the developments in hybrids from an investor's point of view.
The Motley Fool May 31, 2005 Rich Smith	Japan's Hybrid Statement America is going to become the center of Japanese hybrid-car production. Investors, take note.
The Motley Fool October 14, 2005 Nathan Parmelee	Your Prius Needs a Reboot Toyota recalls its popular hybrid to fix software bugs. For investors, the recall really isn't a big deal.
BusinessWeek September 13, 2004 David Welch	Detroit Is Over A ($50) Barrel The Big Three auto makers aren't ready to compete with foreign rivals on fuel economy.
The Motley Fool December 13, 2004 Rich Smith	Ford Fumbles First Hybrid SUV At the worst possible moment, Ford announces the worst possible recall.
The Motley Fool September 14, 2006 Rich Smith	A Vue With Some Room Investors, GM's new hybrid SUV is better than you think. Thanks to the U.S. Congress, other hybrid shoppers are about see their expected tax credits start disappearing. And to whom will consumers then turn for a cheap hybrid SUV, fully loaded with the optional tax credit package? GM.
The Motley Fool June 25, 2004 Chris Mallon	Dealers Cash In on Hybrids High gas prices and pollution concerns are prompting car dealers to do something they haven't been able to do in many years -- charge premium prices for automobiles, specifically, gas-electric hybrids. But will your hybrid auto save you money?
The Motley Fool April 9, 2007 Mike Cianciolo	Toyota's Battery-Powered Charge Toyota is obviously firing on all cylinders, and its stock has gone along for the ride.
The Motley Fool December 21, 2005 W.D. Crotty	Toyota on Top of the World Toyota announces its 2006 plans for a 10% production expansion. The car maker's got a lot going for it, but with only 5% annual earnings growth ahead, the stock's hardly a bargain
BusinessWeek June 20, 2005 Chester Dawson	Takehisa Yaegashi: Proud Papa Of The Prius Toyota senior engineer Takehisa Yaegashi is known as the father of the hybrid.
Knowledge@Wharton September 10, 2003	Hybrid Autos: Will the Big Three Catch up with Toyota and Honda? The news that Toyota outsold Chrysler in August to take the No.3 position in U.S. car sales for the first time focuses attention on a growth area where all three U.S. manufacturers are lagging several years behind -- the market for gasoline/electric hybrid vehicles.
IndustryWeek February 1, 2004 John Teresko	Asia -- Yesterday's Fast Followers, Today's Global Leaders After revolutionizing the auto industry with radical vehicle production methods, the Japanese -- with growing participation from the rest of Asia -- are now assaulting the West's lead in technology, styling and marketing.
BusinessWeek June 20, 2005	Why Hybrids "Are Here to Stay" Toyota's Takehisa Yaegashi led the team that developed the Prius. He explains how his doubts about hybrids back then have given way to certainty.
Wired April 2005 Paul A. Eisenstein	Hybrids Hed2Hed From the latest Prius to the new Highlander - tested & rated, hybrid automobiles.
The Motley Fool July 11, 2005 Alyce Lomax	Click Here for Hybrids Is Ford's new hybrid hot enough for online-only ordering?
Popular Mechanics September 4, 2008	Honda, Ford, Nissan Prep Hybrids to Hunt Prius Before Volt Unveil As it is likely that General Motors will unveil the production version of its much-anticipated Chevy Volt later this month, competing automakers are now codifying their plans for next-generation hybrids of their own.
The Motley Fool May 22, 2007 Selena Maranjian	Hybrid Cars Looking More Attractive The rising cost of fuel is making hybrids more compelling. When you're doing your own math, consider how many miles you drive per year. The more you drive, the more attractive a hybrid should become.
The Motley Fool October 14, 2005 Rich Smith	Honda Wins the Sipper Award Honda's Insight takes the top prize from the EPA. Here is how other car makers fared.
The Motley Fool August 10, 2004 Rich Smith	Toyota Versus Bill Gates Unlike Microsoft, Toyota doesn't "rush to market."
BusinessWeek March 5, 2007 Ian Rowley	Toyota's Bid for a Better Battery CEO Watanabe confirms that Toyota will develop new lithium-ion batteries for its third-generation hybrids.