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Search Engine Watch
November 26, 2003
Troy Perkins |
Search Engine Marketing Professional Organization Debuts At the gala inaugural meeting of the Search Engine Marketing Professional Organization, the group's board outlined the organization's mission and extended a welcome to all search marketing industry professionals.   |
Search Engine Watch
December 15, 2004
Chris Sherman |
State of the Search Marketing Industry 2004 Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry. |
Search Engine Watch
March 11, 2004
Jennifer Laycock |
Outsourcing Search Engine Marketing Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency? |
Search Engine Watch
January 25, 2007
Kevin Newcomb |
SearchDay # 1494 - SEMPO: A Look Ahead The search marketing industry group sees 2007 as a year of growth and stabilization. |
Search Engine Watch
November 21, 2008
Chris Boggs |
Selling SEO During an Economic Downturn In a down economy, business development for SEO becomes increasingly important. |
Search Engine Watch
January 12, 2004
Chris Sherman |
Search Engine Marketing Resources From SEMPO The Search Engine Marketing Professional Organization's web site offers a wealth of resources for website designers, search marketers and information professionals alike. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines... |
Search Engine Watch
April 7, 2004
Barbara Coll |
Making a Living as a Search Marketing Professional Search marketing is a fast moving industry, with rapidly evolving business models. What's the best way to make money in this business? |
Search Engine Watch
September 2, 2008
Mark Jackson |
How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget. |
Search Engine Watch
January 9, 2006
Chris Sherman |
The State of Search Engine Marketing New research from SEMPO sheds light on what's happening in the search marketing industry today, from the size of the industry to key trends that will shape the year ahead. |
Search Engine Watch
February 8, 2007
Kevin Newcomb |
Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. |
Search Engine Watch
June 5, 2008
Ron Jones |
Do We Need Educational Standards for Learning SEO? - Part 2 The idea of creating standards for learning SEO raises many questions, and leads to much debate. |
Search Engine Watch
July 31, 2008
Ron Jones |
The Future of SEM Education Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education. |
Search Engine Watch
July 3, 2008
Ron Jones |
SEM Going Legit - Literally EDU Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years. |
Search Engine Watch
October 13, 2004
Andrew Goodman |
Search Marketing 2004: What's Right, What's Wrong The keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines. |
Fast Company
David T. Scott |
4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads. |
Search Engine Watch
April 2, 2008
Jessica Bowman |
IT Roadblocks? Try Some in-House SEO Training Instead of fighting with your IT to make the website search engine friendly, let them help you solve the problems. |
Search Engine Watch
October 10, 2008
Chris Boggs |
Is Your SEM Truly Looking at Search Holistically? To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions. |
Search Engine Watch
August 5, 2008
Mark Jackson |
Top SEO Firms Paid for by the Following... The SEO industry needs to mature, become more responsible corporate citizens, and educate the masses, in a non-commercial way. Perhaps, then, we can see more companies putting faith (and budgets) behind SEO efforts. |
