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Inc.
December 1, 2002
Tahl Raz |
Not Just a Pretty Typeface Often overlooked as "cosmetic," a company's logo can be one of its hardest-working assets.   |
Entrepreneur
April 2006 |
Put Your Best Foot Forward Your logo is the very first image customers associate with your business, so heed these do's and don'ts of creating a professional-looking logo |
| Knowledge@Wharton |
Exploring the Links between Brand Name and Consumer Identity A successful identity-oriented marketing strategy like Nike's consists of three critical links, including the consumer, the identity and the brand. |
Entrepreneur
August 2005
April Y. Pennington |
Logo Motion The winner of the ugliest logo contest gets a new look. |
AFP eWire
March 6, 2006
Bill Toliver |
Finding the Right Logo What role does your logo play in the branding of your organization? Your logo can be an extremely powerful asset to your communications. |
Inc.
April 1, 2010
Leigh Buchanan |
Company Logos for Less Companies claim to design stellar company logos for half the price. How good are they? We put four services to the test. |
The Motley Fool
January 6, 2011
Alyce Lomax |
Has Starbucks Lost Its Soul? (Again?) Starbucks' strange logo change might be a bad sign. |
Sports Central
July 5, 2012
Kevin Beane |
Grading WAC Helmets and Logos Now is the time to give the WAC the Slant Pattern treatment with regards to their helmets and logos, both present and historical (or at least the historical offerings of the present-day members). |
Sports Central
August 8, 2013
Kevin Beane |
CFL Logos, Past and Present I try to promote the CFL as an outstanding holdover for those sad football-less summer months. Regular readers also know I like to write about logos. So let's combine the two and look at a little history of CFL logos. |
InternetNews
August 15, 2005
Susan Kuchinskas |
IE's New Look Microsoft unveils a new identity for Internet Explorer. |
Fast Company
July 2005
Paul Lukas |
Uniformity Baseball is more than round balls and base runs; it can also involve branding, design, and typography. |
Entrepreneur
April 2006
Gwen Moran |
The Next Chapter Selected from a pool of more than 4,600 entrants, a $5000 brand makeover prize package helped this bookstore owner move her story forward -- with updated brick-and-mortar and web marketing techniques. |
Fast Company
September 14, 2011 |
Are These New Logos An Upgrade Or A Downgrade? Most logo changes are done for a reason. Michael Cronan and partner Karin Hibma evaluate three recent ones. |
Entrepreneur
February 2009
Gwen Moran |
Five Great--and Necessary--Marketing Makeovers From logos to retail locations, these businesses upped their image from so-so to stunning. |
Sports Central
April 21, 2011
Adam Russell |
Is Nike Diluting Tradition in College Football? If you happened to catch the latest victims, er, clients of Nike's uniform takeover, er, partnerships, you might be wondering the same thing I am: is the sports apparel giant working toward a "one world government" when it comes to colors? |
Fast Company
January 2004
Ian Wylie |
Sounds to Brand By Your company sure sounds like a great place -- but what does it really sound like? Carl-Frank Westermann at the Berlin branding agency MetaDesign believes that sound should be an integral part of a company's brand. |
CRM
October 2015
Paul Korzeniowski |
Design's Critical Role in Customer Engagements To stand out from competitors, businesses must artfully craft experiences that resonate with customers and increase brand value |
Fast Company
November 2010
Rachel Arndt |
Rebranding and Redesigning Your Company: Color Management Conference Today, color is essential to signaling status and intent, especially for a brand's public image - its logo. We rounded up recent redesigns that the printing professionals will be critiquing this year in Phoenix. |
Sports Central
October 28, 2011
Kevin Beane |
Big Ten Logos, Past and Present It's time again to foray into the history and the currency of logos at the Slant Pattern. This time, we will look at the Big Ten. Most of the logos come from the always awesome ChrisCreamer.com. |
Fast Company
October 2003
Linda Tischler |
Image Problems We got the inside dish on the thinking behind four intriguing logos. |
Sports Central
August 26, 2010
Kevin Beane |
MLB Logos, Past and Present (Pt. 1) Here is the first of a series about sports logos. |
Sports Central
May 3, 2012
Kevin Beane |
Grading SEC Helmets, Past and Present I've written about helmets and logos before, and it's now time to return to that pool with the most dominant college football conference, the SEC. |
Food Processing
January 2009 |
Pepsi Launches New Logo Pepsi logo seen as optimistic, geared toward 'millenials' |
The Motley Fool
March 29, 2011
Matt Koppenheffer |
7 Companies I'd Love to Own Remembering that stocks are ownership stakes in companies and not just pieces of paper can help you figure out what stocks you really want to own. |
The Motley Fool
April 9, 2008
Tim Beyers |
Apple's Dumbest Idea. Ever. Apple files a lawsuit claiming New York City's "GreeNYC" apple logo will confuse consumers. |
Information Today
July 15, 2010 |
MedlinePlus Relaunched The completely redesigned site has a freshened look and feel, a new logo, and a new color scheme. |
CRM
June 17, 2015 |
Crimson Hexagon Adds Image Recognition to Its Social Media Analysis Logo detection is now part of Crimson Hexagon's ForSight social analytics platform. |
Sports Central
April 9, 2009
Kevin Beane |
Ranking the NFL Logos and Uniforms You can't go wrong with lightning bolts. You just can't. |
The Motley Fool
October 12, 2010
Alyce Lomax |
Gap Makes Itself a Laughingstock Learn a lesson from Gap in how not to reinvigorate a brand. |
HBS Working Knowledge
May 17, 2004
Sara Cherlin |
How Frederick's Found Its True Customer Linda LoRe, CEO of Frederick's of Hollywood, says the company went wrong when it forgot that its primary customers are women, not men. |
The Motley Fool
January 13, 2011
Rick Engdahl |
Why the New Starbucks Logo Means Business If you're in a tizzy over the new Starbucks logo, you might be missing the point. |
Bank Systems & Technology
February 22, 2007
Katherine Burger |
What Are the IT and Distribution Implications of Citigroup's Rebranding Initiative? As Citigroup sells its red umbrella logo back to St. Paul Travelers as part of chairman and CEO Charles Prince's rebranding initiative, what are the IT, channel and distribution implications? |
Food Processing
February 2007
Kate Bertrand Connolly |
The power of repetition Food processors with branded or private label items in multiple categories can use the psychological power of repetition to boost consumer awareness -- and possibly even sales. |
CRM
December 11, 2010
Richard Telofski |
The Silent Killers of Social Media How CRM can help neutralize the danger zones. |
InternetNews
September 30, 2009 |
Windows 7-Compatible Products Surpass 6,000 Microsoft said it's already certified a slew of apps and hardware devices as part of its new Windows 7 Compatibility logo program. |
Pharmaceutical Executive
December 1, 2010
David Chapin |
Taking Advantage of the Science Behind Marketing Being strategic and applying data tools effectively will go a long way in helping to produce analytics that drive sales |
Knowledge@Wharton
May 21, 2003 |
Ignoring Your Corporate Identity Can Sabotage Strategic Change Identity is a crucial component of all firms, but it often goes ignored until a crisis forces a company to confront change. |
Fast Company
November 2009
Kate Rockwood |
Logo's Loyal (and Lucrative) LGBT Following Lisa Sherman, 51, launched Logo, MTV Networks' television channel for a gay and lesbian audience, in 2005, with just three advertisers and 13 million homes. It has since grown to 150 advertisers in every product category and more than 40 million homes. |
IEEE Spectrum
February 2009
Susan Karlin |
The Doodlemeister A look at how Dennis Hwang manipulates google's logo every day. |
Search Engine Watch
February 3, 2000 |
Go Going Elsewhere, Loses Logo Go is planning to shift from being a general appeal portal to concentrate instead on featuring entertainment content, it was announced last week. |
Sports Central
February 25, 2010
Kevin Beane |
Pac-10 Helmets, Logos, History, and Musings The Helmet Project, is an "atlas" of football helmets, both current and historical, of pretty much every level of college football in both the U.S. and Canada, as well as every level of pro football beyond the semipro level. |
Inc.
September 2006
Stephanie Clifford |
How I Did It: Morgan Lynch, CEO, Logoworks Put off by the inefficiencies of ad agencies, Morgan Lynch and a friend launched Logoworks. |
Wired
July 2005
Ken Taylor |
Just Redo It The graphic designer known to fashion mavens as Methamphibian creates new shoes by crossfading classic Nike designs with fabric appliques, custom paints, and even pieces of other shoes. |
Search Engine Watch
March 28, 2005
Chris Sherman |
Enhancing Your Image with Snap.com Logos help build brand awareness, and upstart search engine Snap makes it easy for you to add your corporate image to search results. |
Entrepreneur
September 2008
Gwen Moran |
It's in the Bag The right shopping bag can carry more than just your business's merchandise. |
InternetNews
September 20, 2005
Tim Gray |
Logos Mark Legit E-Mail E-mail identification firm Iconix launched a service today that displays sender or brand logos in consumer inboxes to signal authenticated e-mails. |
AskMen.com
September 7, 2003
Roberto Rocha |
Ultimate Guide To Business Cards A well-crafted card speaks volumes about you and your work, and can be the one decisive factor that will bring you better business. We have the formula that will make your card so good that it just may inspire murderous envy. |
