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Fast Company March 2004 Bill Breen	Hidden Asset Thomas Davenport has helped midwife some of the biggest trends to have shaped business over the past 25 years--among them, reengineering and knowledge management. Now he's asking: Where do ideas come from? And how do they get traction? Here's his eight-point plan for winning with ideas.
HBS Working Knowledge June 7, 2004 Jim Heskett	How Important are Big Ideas? The real secret weapons that many U.S. firms possess in their competitive struggles may well be business gurus, idea practitioners, open-minded CEOs, and the concepts they develop and implement. This raises a number of questions.
BusinessWeek May 8, 2006 Michael Arndt	Creativity Overflowing After its initial efforts stumbled, Whirlpool is reaping big dividends from its push to jump-start innovation.