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Fast Company
June 2004
Linda Tischler		 Think Pink Shakers Rose Vodka is the latest product from Infinite Spirits, a young company we wrote about last summer. Shakers had just launched America's first homegrown, ultrapremium vodka with a strategy that focused on schmoozing bartenders and liquor-store owners. mark for My Articles similar articles
Fast Company
October 2004
Heath Row		 Ideas From Smart Friends An online discussion led by Indian business school students revisits a Fast Company feature from last year -- "Buzz Without Bucks" -- and yields some new ideas and insights. mark for My Articles similar articles
Inc.
December 2006
David H. Freedman		 What's Next: Blinded by the Buzz Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver. mark for My Articles similar articles
Fast Company
October 2006		 Fast Talk: Shake and Stir For Jon Deitelbaum, marketing a new brand of vodka is as much about the experience as the taste. mark for My Articles similar articles
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