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Search Engine Watch
May 6, 2010
Justilien Gaspard |
Build Links with a Killer Sales Promotion Traditional retailers use sales to bring people into stores. We can use the same strategy to build links and exposure.   |
CFO
April 1, 2011
Josh Hyatt |
Grab Your Partner(s) With the economy's choppy waters calming down, companies are finding that a partnership strategy born of necessity can also be a valuable part of a growth strategy. |
Search Engine Watch
May 7, 2009
Sage Lewis |
Make Sure Your Promotion Is Legal Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some things to keep in mind. |
IndustryWeek
August 1, 2005 |
Collaborating To Grow A study foresees the increase in strategic alliances and joint ventures. |
Search Engine Watch
November 19, 2009
Sage Lewis |
The Promotion Recipe Are your social media contacts numb to your promotions? Spice them up using these tips. |
Fast Company
November 2000
Cheryl Dahle |
She's the Real ( Internet ) Deal When it comes to evaluating Internet deals, Larraine Segil knows what's real. She's advised some of the biggest companies on how to partner with startups, and she's literally written the book on what she calls "Fast Alliances"... |
Search Engine Watch
February 5, 2009
Justilien Gaspard |
Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. |
Entrepreneur
May 2002
Chris Penttila |
Wholesell Changes One look at the marketing methods in play 25 years ago, and you'll wonder how anything ever got sold. One look at the future and you might see products selling themselves... |
InsideFlyer
February 2009 |
Best Western Communications Recently, Best Western Rewards was mentioned in DMNews, which reports trends and technologies in marketing. |
Search Engine Watch
March 12, 2009
Sage Lewis |
Assessing the Success of Our Promotion What are some favorite promotion ideas, and does linking to an article build promotion success? |
Search Engine Watch
March 26, 2009
Sage Lewis |
My Thoughts on Promo Outcomes Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. |
Search Engine Watch
December 3, 2009
Sage Lewis |
Tickets and Pies Push the conversion rates of your promotions into the stratosphere using these tips. |
InsideFlyer
April 2009 |
More Starwood Points Starwood has extended registration for its Night after Night promotion from March 31 to April 15, 2009 and 250 SPG properties are offering an additional 500 bonus points per night. |
Search Engine Watch
August 17, 2009
Liana Evans |
In Social Media, Come Bearing Gifts When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that you understand the community you're dealing with, and come prepared to add value to the community. |
InsideFlyer
May 2010 |
Hyatt's Big Welcome Back Free night awards are valid through Aug. 31, 2010 without blackout dates and can be redeemed at any Hyatt hotel or resort worldwide. |
Entrepreneur
February 2004
Melissa Campanelli |
Codes of Conduct Using online coupons can be a great way to get new customers to visit your Web site -- if you do it right. |
Food Processing
July 2005
John Stanton |
Market View: Build brands, don't kill them If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end. Here are four clues to see if that end is near. |
The Motley Fool
July 12, 2010
Alyce Lomax |
American Eagle: Smartphones and Desperate Times Last week's retail same-store sales data revealed the desperate promotions retailers rolled out in June to lure in shoppers. Just how shameless will retailers get for back-to-school season? |
Job Journal
July 29, 2007
Michael Kinsman |
The Price of Promotion Getting promoted might not be all it's cracked up to be. A new study reveals that winning a coveted job promotion might just turn out to be one of the most stressful experiences in life. Here's why. |
| Knowledge@Wharton |
Pay-for-Performance Trade Promotions Can Ease Friction Between Manufacturers and Retailers A common practice, trade promotion involves manufacturers giving cash or a discount to retailers in hopes that the retailer will in turn discount or promote their product to consumers. This arrangement can be a major source of friction between the two parties... |
