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The Motley Fool July 6, 2005 Chuck Saletta |
Great Brands Are Tough to Beat Airlines lack brand loyalty, and their dreadful finances bear that out. Value investors avoid companies like these. |
The Motley Fool November 6, 2007 Saibal Saha |
The Power of Global Brands Corporate brands provide tremendous marketing leverage, however, a company that has a lot riding on its brand runs the risk that one unfavorable issue will affect the entire business. There are pros and cons to this strategy. |
The Motley Fool January 12, 2012 Isaac Pino |
How American Brands Rule the World The best global brands can provide a boost to your portfolio. |
Wired November 2004 James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
Fast Company |
Watch 128 years Of Coca-Cola's History In 2 Minutes We look at the pivotal moments in the history of one of the world's most instantly recognizable, and valuable, brands. |
The Motley Fool March 18, 2004 Rich Smith |
BMW Predicts Luxurious Earnings BMW is setting the bar high for itself in 2004, maybe too high. |
CRM March 2015 Maria Minsker |
Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off. |
The Motley Fool December 3, 2004 Selena Maranjian |
Trouble for Big Brands Brands are critical assets, but they're losing some value. What does this mean for investors? |
The Motley Fool January 17, 2012 Travis Hoium |
What's in a Brand Anyway? 2011's list of top brands is out, and it shows the strength of some and the downfall of others. |
HBS Working Knowledge February 5, 2009 John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
Fast Company August 2004 Linda Tischler |
The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too. |
The Motley Fool June 13, 2008 Steven Renaldi |
Brand-Name Inflation Hedges Companies with well-known brands may hedge inflation. Read on for more. |
The Motley Fool July 13, 2007 Alyce Lomax |
Gap's Summer Doldrums Statistics from June mean more waiting for the retailer's investors. |
HBS Working Knowledge November 22, 2004 Douglas B. Holt |
The Problem with Viral Branding Want to build a long-lasting brand? A viral strategy is too short-lived to get the job done. An excerpt fom the new book How Brands Become Icons uses Snapple to explain why. |