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Add Customer Satisfaction Through Analytics Companies need to improve customer value to boost profitable growth, gain insights into customers' profitability and lifetime value, and monitor customer behavior across multiple channels and social media   |
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Your Best Customers May Be Different Tomorrow Financial technology helps institutions predict which of their clients are worth fighting for... |
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January 26, 2004
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Build a Customer P&L Sheet To thrive, companies must be able to calculate customer profitability as part of the process of determining customer equity. |
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April 4, 2005
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The Age of Precision Markets A look at the shift from mass markets to precision markets as well as the factors driving a precision market. |
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January 28, 2013
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Get More From Your CRM -- Add Billing Decrease customer churn by personalizing your billing process. |
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The Motley Fool
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Fool on the Street: P&G Still Going Strong Investors who believe that the consumer goods giant can achieve organic sales growth of 4% to 7% over the next few years might consider the current share price to be an attractive entry point to own a stake in an industry leader. |
CRM
January 2005
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Profits One Customer at a Time CRM strategists often speak of improving company performance by boosting revenue on a per-customer basis. CRM magazine cuts through the hype to examine what individual customer profitability can--and cannot--do for your business. |
The Motley Fool
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Procter & Gamble's Tricky Ambitions Can it maintain margins while moving further into value segments? |
HBS Working Knowledge
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IT Investments that Pay Off Whether you believe that IT revolutionized business processes or didn't change a thing, this article will help you get a handle on how to forge ahead in the "new" economy. |
CRM
January 6, 2016
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4 CRM Trends for 2016 User empowerment will be a big theme as CRM users compare their experiences with personal and business technology. |
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Buyer Be Aware Overbuying and elusive ROI measures plague CRM, yet customers continue to sign on. |
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Looking for Payback from CRM For banks, good CRM starts with a good business culture... |
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November 2007
Colin Beasty |
Predicting Profitability After years of trial-and-error, enterprises are finally developing innovative strategies and incorporating new software to allow them to identify - and sell to - their most profitable customers. |
CRM
January 21, 2005
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Seven Mistakes in Managing Customer Profitability Taking the right approach can lead to a sustainable competitive advantage. |
The Motley Fool
February 2, 2010
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Taking a Gamble: P&G Bets on Silicon Valley Can P&G, a consumer products behemoth, embrace open-source innovation? |
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A Small Surprise From P&G Proctor & Gamble delivers, just like it promised, releasing first-quarter earnings that were actually a penny ahead of expectations. |
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April 1, 2003
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CRM Is Not for Micromanagers To get value from CRM, use it to empower people -- not to keep tabs on them. |
HBS Working Knowledge
August 8, 2005
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A Balanced Scorecard Approach To Measure Customer Profitability Some companies become customer-obsessed rather than customer-focused and lose potential profits. |
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Quick-Return CRM There are ways to improve customer relationship management without spending huge amounts of money. McKinsey consultants argue that CRM should be more mining of profits than of data... |
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Your New Market Mandate: Meet the Customer Why it's up to CIOs to ensure that their companies are focused on external customers -- one at a time. |
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Hot Seat: Should CRM Focus on Maximizing Top Customers or Boosting the Profitability of Others? Some loyal customers may be only marginally valuable today, but enormously valuable tomorrow. |
The Motley Fool
January 28, 2011
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Procter & Gamble Shareholders Need Some Cheer Shares of Procter & Gamble take a dip after it announced fourth-quarter results. |
HBS Working Knowledge
October 6, 2003
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Managing Profitability: One Year Later The most important issue facing managers in this difficult economy is making more money from the existing business without costly new initiatives. The author revisits this assertion from a year ago. |
Entrepreneur
December 2003
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A Tight Ship Profitability management helped PC maker Dell pull off a turnaround. Can it help you do the same? |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
December 2003
Paul Greenberg |
Creating Realistic Customer Expectations Lessons about escalating customer expectations of CRM software beyond reason were not learned. |
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The Growing Importance of Internet Purchasing Large companies can leverage their buying power online |
