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Search Engine Watch
December 23, 2008
Carrie Hill |
The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site.   |
Searcher
October 2001
Gary Price |
Web Search Engines FAQs: Questions, Answers, and Issues The Web search world changes on what sometimes seems like an hourly basis. What follows are a few selected tips and resources for some of the most well-known of engines... |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
Searcher
November 2011
Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information. |
ONLINE
May 2000
David King |
Specialized Search Engines: Alternatives to the Big Guys Most web searchers can now find almost anything in almost any imaginable field. But sometimes more is not better. At times, you may wish you could sit down to a simplified search engine that finds only on-topic information. Now you can, by using a specialized search engine. |
Entrepreneur
August 2004
Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
AskMen.com
January 31, 2001
Justin Becker |
How To: Use Search Engines Well, no need to feel lost anymore -- here is a map of which search engines I highly recommend, and which ones to use for specific searches. And since information is power, you'll feel like king of the world in no time... |
PC World
September 1, 2000
Kim Zetter & Harry McCracken |
How to Stop Searching and Start Finding Tired of wading through useless search-engine results? We test 20 engines to pinpoint the ones that really deliver the goods.... |
Search Engine Watch
January 24, 2006
Patricia Hursh |
Marketing in the Search Tail: Is the Pain Worth the Gain? Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.' |
New Architect
January 2003
David Howard |
You Are Here Still lost? A cadre of new search engine companies want to show you the way. |
Financial Planning
September 1, 2005
Marie Swift |
Getting on Google There's an art to ranking high on various search engines. Mastering it will help you draw more potential financial advisory clients to your Web site. |
Search Engine Watch
February 4, 2010
Jason Tabeling |
Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. |
Inc.
December 2004
Bob Buderi |
Conquering the Digital Haystack New start-ups are changing the way people search the Web -- and the way advertisers reach them. This look at three of the hottest search start-ups -- all planning services for small businesses by early 2005 -- shows how. |
Search Engine Watch
December 15, 2008
Ron Jones |
Keyword Discovery 101, Part 2 Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. |
Search Engine Watch
October 1, 2002
Danny Sullivan |
Death Of A Meta Tag Now supported by only one major crawler-based search engine -- Inktomi -- the value of adding meta keywords tags to pages seems little worth the time. |
Search Engine Watch
June 23, 2004
Dana Todd |
Use Caution when Going Broad with Overture and Google Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types of keyword matching options when placing bids. Here's how to avoid trouble and maximize your campaign's effectiveness. |
Search Engine Watch
June 27, 2008
Chris Boggs |
SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research. |
Inc.
October 2003
Ellen Neuborne |
Finding the Right Keyword Marketing via search engines like Yahoo and Google isn't as easy or cheap as it used to be. But it's still a great way to get the word out, if you're smart about it. |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
Search Engine Watch
August 26, 2008
Mark Jackson |
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content. |
Search Engine Watch
November 25, 2008
Mark Jackson |
Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target. |
Information Today
August 23, 2012 |
Access Innovations Teams With AIP for Semantic Enrichment Access Innovations, Inc. is working with the American Institute of Physics to semantically enrich AIP's online full-text collection comprising more than 800,000 scholarly articles published in its academic journals since the 1930s. |
Search Engine Watch
December 29, 2008
Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. |
Search Engine Watch
December 5, 2006
Christine Churchill |
Next-Gen Keyword Research Tools Keyword research tools have evolved dramatically over the past decade, and now offer feature-rich options that no serious search marketer can live without. Here is an in-depth look at two of the best next-generation keyword research tools on the market. |
Entrepreneur
February 2010
Erin Weinger |
What You Don't Know About SEO It's essential to understand SEO before you spend thousands hiring consultants you may not even need. |
D-Lib
April 2006
De Vorsey et al. |
The Development of a Local Thesaurus to Improve Access to the Anthropological Collections of the American Museum of Natural History The creation of data standards for use with anthropology collections has been an elusive goal. Artifacts are unique; however, this has hindered the establishment of data standards and controlled vocabularies and, in turn, the efforts of collections researchers. |
AFP eWire
December 1, 2008
Lynch & Habig |
Helpful Tips on Search Engine Advertising You're hoping to get a flood of visitors (a.k.a. prospective donors) to your brand new website, and jumpstart your online fundraising program. Have you thought of buying search engine ads? |
Search Engine Watch
February 14, 2007
John Tawadros |
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. |
ONLINE
Mar/Apr 2004
Michael A. Banks |
Amazon.com Opens the Books Amazon.com opened more than 120,000 contemporary books in its catalog to full-text searching. The site's "Search Inside the Book" feature lets shoppers search the complete content of books from some 200 cooperating publishers. |
Information Today
August 14, 2006
Richard W. Wiggins |
AOL Is Caught in Its Own Long Tail The utter stupidity of this is staggering. AOL has released very private data about its users without their permission. |
| Knowledge@Wharton |
A Search for Google's Success Turns Up Two Words: Trust and Technology With a combination of top-quality search service and high credibility among users, Google offers some valuable business lessons - not just for search engines but for other types of Internet services as well... |
Search Engine Watch
December 22, 2008
Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. |
Search Engine Watch
February 8, 2011
Kyle Costello |
3 Key Differences Between adCenter & AdWords Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three key differences in mind when managing paid search campaigns in the new, consolidated marketplace. |
Search Engine Watch
September 17, 2010
John Lee |
Unleash Your Full PPC Potential by Leveraging Google AdWords' Match Types Exact match, phrase match, and broad match working together: build a winning PPC team. |
Search Engine Watch
August 22, 2008
Gregg Stewart |
6 Tips for Aligning Your National, Local SEM Efforts The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates. |
Search Engine Watch
March 8, 2011
Jason Tabeling |
Keyword Phrase Value: Click-Throughs vs. Conversions Even with a worse search experience and less targeted ads, the consumer mindset is so much closer to conversion that long tail terms are worth the effort. |
Information Today
August 7, 2000
Chris Sherman |
AltaVista Gets a Facelift, Offers New Search Goodies |
PC Magazine
February 14, 2007
Matthew D. Sarrel |
Success With Search Engines What if you had a Web site and no one came? |
Search Engine Watch
December 8, 2008
Ron Jones |
Keyword Discovery 101, Part 1 Keyword discovery is important for PPC and SEO campaigns, link building, even as it relates to general marketing like writing press releases, product and service descriptions, or even your positioning statement. Here are the general steps for approaching a keyword discovery project. |
Search Engine Watch
November 6, 2008
David Szetela |
The Account Quality Score: Money Pit for the Uninformed In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time. |
Search Engine Watch
March 23, 2009
Ron Jones |
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. |
Search Engine Watch
January 3, 2011
Greg Jarboe |
YouTube Keyword Tool and Video Optimization Techniques Three key steps for optimizing your YouTube videos: keywords, titles, and tags. |
Search Engine Watch
October 11, 2010
Kaila Strong |
Social Search Commands for Everyday Use Whether you're looking for link building opportunities, business prospects, videos, or just want to know what's being said in your industry, about your brand, or a product, these social search engines can help you easily find what you're looking for. |
New Architect
May 2002
Michael Hurwicz |
when small is better How Google's AdWords system is changing online advertising... |
Search Engine Watch
November 1, 1999 |
AOL Search Big Improvement For Members The old AOL NetFind service never really offered any particular advantages to AOL members, who were its main users. In contrast, the new AOL Search service should be a top choice for AOL's millions of members.... |
The Motley Fool
September 11, 2010
Wade Roush |
Google Instant Is Anything but a Time-Saver Search engine optimizers have some interesting thoughts about the probable repercussions of Google Instant. |
Search Engine Watch
December 5, 2002
Danny Sullivan |
Revisiting Meta Tags Follow up to October 2002 article about the demise of the meta keywords tag. |
Search Engine Watch
July 15, 2004
Chris Sherman |
Google Toolbar Adds Keyword Browsing to Internet Explorer Google has added a keyword based browsing feature to its toolbar, allowing users to type words rather than URLs into the Internet Explorer address bar and automatically see the 'most relevant' site for those terms. |
PC World
December 2005
Scott Dunn |
Find Your Files Faster by Giving Them Keywords Through Windows' File Properties, you can annotate files for easier searches later. |
Entrepreneur
February 2004
Catherine Seda |
Slam Dunk or Scam Junk? The truth about browser-based keyword advertising |
