Business School

Magazine articles on business school.

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CRM September 2015 Leonard Klie	Business Schools Suggest New Loyalty Metrics Marketing experts create a five-part model to measure customer commitment
HBS Working Knowledge June 17, 2015 Michael Blanding	Excellence Comes From Saying No In a new course designed by Frances Frei and Amy Schulman, business and law students help each other define and achieve their own interpretations of success. Lesson one: You can't be great at everything.
HBS Working Knowledge May 26, 2015 Carmen Nobel	Corporate Field Researchers Share Tricks of the Trade In a panel discussion, several professors shared practical findings and tricks-of-the-trade from recent field research. Among the discoveries: how to prompt employees to get a flu shot.
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